Al's Ice Apples

Professional Work | Sub Branding | Print Design | Digital Design

Every winter, Al’s Garden + Home worked with a local apple grower to leave the fruit on the trees until after the frost, resulting in the super-sweet Ice Apples. This seasonal treat was beloved by the local community and we sold them by the truckload.

I created the logo with the snowflake apple graphic and typography that matched our overall brand standards, as well as defined the color palette for the campaign. The campaign also included roadside billboards advertisements, store point of purchase signage, website rotators, dedicated marketing emails, The Story Of Al’s Ice Apples handouts, and branded packaging - including the reusable branded bags that were filled with 10 lbs. of Ice Apples. All of the associated marketing materials and store display signage had its own unique branding, while maintaining the overall brand standards of the garden center.