Align Botanicals

Freelance Work | Package Design | Digital Design | Photography

Align Botanicals is a company that creates herbal health tinctures, and was in need of labels for their initial product line, as well as a working ecommerce website to generate sales.

The labels were created in InDesign, and set up for the printer with proper specifications for the tincture bottles. Design-wise, the colors were chosen to work together as a whole, as well as indicate the unique herbs involved in the tinctures. The angular colored ribbons are designed to create a unified zig-zag pattern across the entire line when they are displayed on store shelves.

These labels presented unique design challenges, as there was a lot of information that had to be included on a label with limited space, including ingredient lists, barcodes, and official FDA statements in order to comply with retail and government standards.

Along with the labels, I also created a working ecommerce site, first built in Shopify, and later migrated to BigCommerce - a platform more friendly to the emerging hemp marketplace. The photography-forward website maintains the visual aspects of the brand and works harmoniously with the physical products.